PCMA, the world’s largest platform for business events professionals, and Business Events Sarawak (BESarawak), by Sarawak Convention Bureau, signed today a Memorandum of Understanding (MOU) to develop a partnership that provides education, business development opportunities and increases awareness of the transformative power of business events.
The signing ceremony with PCMA and Sarawak, Malaysia delegates occurred during Convening Leaders, PCMA’s signature annual event, in San Francisco’s Moscone Center. The MOU is effectively immediately through Dec. 31, 2022.
“This agreement with Business Events Sarawak is completely aligned with PCMA’s vision and growth, as both organizations share the same goal — to demonstrate how business events transform societies, businesses and communities,” said Sherrif Karamat, CAE, PCMA president and CEO. “We look forward to collaborating with Business Events Sarawak as they elevate the influence of business events and Malaysia’s profile as a destination.”
The MOU calls for business events training and education to help showcase Sarawak’s unique value proposition to international associations and corporate markets in addition to developing the local meetings industry.
“Sarawak has already begun its quest to position business events as economic and community game-changers in the region through the Legacy Impact Programme” said The Honorable Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak and Minister of Youth and Sports, Sarawak. “The program is focused on four pillars of legacies which are Advancing the Field, Community Benefits, Economic Outcome and Public Policy; driven by 27 drivers.”
BESarawak, Malaysia’s pioneer business events bureau, hosted a distinct gathering of business events strategists, industry leaders and government officials from Asia Pacific at Convening Leaders to network with some of the world’s most prominent figures in the industry and discuss current growth strategies and disruptors.
The Sarawak delegation — part of a record number of Asia-Pacific participants at Convening Leaders — included The Honorable Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak and Minister of Youth and Sports, Sarawak; Hii Chang Kee, Permanent Secretary, Ministry of Tourism, Arts and Culture, Sarawak; Tan Sri Dato Sri Dr. Muhammad Leo Toyad, Chairman, Business Events Sarawak and Amelia Roziman, Chief Operating Officer, Business Events Sarawak.
Other participants included representatives from Borneo Convention Centre Kuching (BCCK), Techno Expo, Events Horizon, Conference People, CPH Travel, Sarawak Tropical Peat Research Institute (TROPI), Sarawak Forestry Corporation and the Sarawak Government.
Sarawak’s four senior representatives also attended PCMA’s Leadership Summit preceding the conference on Jan. 5. In its second year, the Leadership Summit aims to bring together a core international group of association CEOs, corporate leaders and municipal leaders to create diversified and sustainable opportunities for economic and social prosperity through business events.