Log In
PCMA ANNOUNCES REGIONAL ADVISORY BOARD MEMBERS
The Business of Events Conference Confirmed For 13-15 April, 2025
FOR IMMEDIATE RELEASE
PCMA today announced the Regional Advisory Board comprised of 18 members representing diverse markets and audience segments of the business events industry throughout the APAC region. Regional Advisory Board members play a crucial role in providing regional-local market insights and guidance to PCMA, fostering a dynamic atmosphere of connection and collaboration.
“Our diverse Regional Advisory Board represents voices from corporations, associations, agencies, suppliers and academic institutions,” said Florence Chua, Managing Director, APAC, PCMA. “They embody the wide community we serve, acting as our sounding board and ambassadors, providing deep local insights and connections to our members and stakeholders. We are grateful for their generous leadership and contribution to better the business events industry.”
The following individuals are serving a two-year term (2024-2026):
- Andrew Pennington, Platform and Programs Marketing Lead, JAPAC, Google Cloud
- Anne Jamieson, Chief Executive Officer, Saxton
- Helen Mok, COO, EX-R International
- Kerry Lau, Head of Marketing, ASEAN and SAGE, Oracle
- Ronald Lim, Co-Founder & Event Producer, Think Tank Productions Sdn. Bhd.
- Sakurako Ogawara, Director, Head of Japan Event Management Group, MetLife
- Shelley Ryan, Events & Incentives Manager, FUJIFILM Business Innovation Australia
- Siuki Ma, Lecturer, Hong Kong Academy of Performing Arts
- Stuart Frank, Senior Director, Field Events Asia Pacific, Salesforce
- Tamsyn Barker, Managing Director, APAC, FIRST agency
The following individuals are serving the second year of a two-year term (2023-2025):
- Beatrice Remy, Founder & Managing Director, LORE
- Ben Taylor, CEO, APAC, George P Johnson & Project Worldwide
- Deanna Varga, Mayvin Global, CEO & Founder
- Genevieve Lim, Executive Director, MICE Management, Marina Bay Sands
- Melissa Holdsworth, Chief Operating Officer, AusIMM
- Paula Rowntree, Head of Events, Australian Psychological Society
- Robyn Joseph, Chief Operating Officer, Great Entertainment Group
Global Board liaison: Deborah Caldwell, Senior Vice President, Regional Lead, APAC, Global Events, Bank of America
Staff liaison: Florence Chua, Managing Director, PCMA APAC
The Business of Events has been confirmed for 13-15 April 2025 at Marina Bay Sands, supported by the Singapore Tourism Board.
“Singapore is excited to welcome back The Business of Events (BOE) in 2025, alongside The Meetings Show Asia Pacific. The success of the inaugural BOE 2024 in gathering diverse and dynamic business event stakeholders highlighted the ever-increasing need to exchange knowledge and forge innovative solutions within the Asia Pacific community. As Singapore looks to strengthen its positioning as the “World’s Best MICE City”, we look forward to continuing this momentum of impactful idea sharing and advancing the business events industry, together with important stakeholders such as PCMA,” said Dr. Edward Koh, Executive Director, Conventions, Meetings and Incentive Travel, Singapore Tourism Board.
For media inquiries from the Americas, APAC, EMEA and LATAM, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org. The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.About PCMA
About PCMA Foundation