Howard Yu to Keynote PCMA’s Convening EMEA

Globally Recognized Author and Innovation Expert to Join Business Event Leaders in Lausanne; Conference Themes to Focus on Future, Talent and ROI

KILLYLEAGH, CO DOWN, NORTHERN IRELAND — PCMA today announced Howard Yu will keynote the inaugural Convening EMEA (formerly known as the European Influencer Summit), at Lausanne’s SwissTech Convention Centre 17-19, October 2021. Yu is among the world’s top five innovation speakers and professor of management and innovation at Switzerland’s prestigious IMD business school.

Howard Yu is the LEGO professor of management and innovation in the prestigious IMD business school in Switzerland.

Howard Yu is the LEGO professor of management and innovation in the prestigious IMD business school in Switzerland.

Key themes throughout the event will focus on future, talent, and ROI. A PCMA April 2021 survey conducted in the EMEA region revealed priority topics respondents wish to explore during Convening EMEA, including: the models and economics of face-to-face/digital/hybrid events (60 percent), followed by understanding new business models (58 percent), and developing sales and marketing approaches best suited to a post-COVID-19 market (57 percent).

“The global pandemic turns out to be accelerants on the business landscape. It accelerates a number of key trends that have been with us for years,” said Yu. “But we now see those impacts happen overnight because of this acceleration. Organizations that are future-ready, are more resilient and now better-positioned for new growth. We’ll examine how leaders can and must build their own future-ready organizations.”

Global audiences are craving the “we time” to reconnect with business partners and clients. Regardless of experience, whether industry leaders or middle managers they are pursuing what’s next. Together they want to explore new ideas to progress personally and professionally.

“Our industry recovery continues to be a marathon, not a race. However, the innovative thinking, endurance, and persistence demonstrated by the remarkable business event strategists keeps me hopeful for a much brighter tomorrow,” said Jaimé Bennett, PCMA Business Director, EMEA. “Convening EMEA will be equal parts celebration and exploration – the end of our journey with a bright pathway forward for business events.”

Further details and registration are available at Registration fees have been frozen at the 2019 event rate as PCMA continues to do its part to provide support and opportunities for the industry.




Link to Howard Yu’s Headshots:

For media queries from the Americas and EMEA and requests for interviews with Sherrif Karamat, please contact:
Meghan Risch

For Asia Pacific media inquiries, please contact:
Jessica Kauffman, Senior Account Manager, ZADRO

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at or on LinkedIn, Twitter, Facebook and Instagram.