Howard Yu to Keynote PCMA’s Convening EMEA

Globally Recognized Author and Innovation Expert to Join Business Event Leaders in Lausanne; Conference Themes to Focus on Future, Talent and ROI

KILLYLEAGH, CO DOWN, NORTHERN IRELAND — PCMA today announced Howard Yu will keynote the inaugural Convening EMEA (formerly known as the European Influencer Summit), at Lausanne’s SwissTech Convention Centre 17-19, October 2021. Yu is among the world’s top five innovation speakers and professor of management and innovation at Switzerland’s prestigious IMD business school.

Howard Yu is the LEGO professor of management and innovation in the prestigious IMD business school in Switzerland.

Howard Yu is the LEGO professor of management and innovation in the prestigious IMD business school in Switzerland.

Key themes throughout the event will focus on future, talent, and ROI. A PCMA April 2021 survey conducted in the EMEA region revealed priority topics respondents wish to explore during Convening EMEA, including: the models and economics of face-to-face/digital/hybrid events (60 percent), followed by understanding new business models (58 percent), and developing sales and marketing approaches best suited to a post-COVID-19 market (57 percent).

“The global pandemic turns out to be accelerants on the business landscape. It accelerates a number of key trends that have been with us for years,” said Yu. “But we now see those impacts happen overnight because of this acceleration. Organizations that are future-ready, are more resilient and now better-positioned for new growth. We’ll examine how leaders can and must build their own future-ready organizations.”

Global audiences are craving the “we time” to reconnect with business partners and clients. Regardless of experience, whether industry leaders or middle managers they are pursuing what’s next. Together they want to explore new ideas to progress personally and professionally.

“Our industry recovery continues to be a marathon, not a race. However, the innovative thinking, endurance, and persistence demonstrated by the remarkable business event strategists keeps me hopeful for a much brighter tomorrow,” said Jaimé Bennett, PCMA Business Director, EMEA. “Convening EMEA will be equal parts celebration and exploration – the end of our journey with a bright pathway forward for business events.”

Further details and registration are available at Registration fees have been frozen at the 2019 event rate as PCMA continues to do its part to provide support and opportunities for the industry.




Link to Howard Yu’s Headshots:

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at

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The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit

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