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‘People Don’t Like to Be Sold to’
Huddles are an alternative to exhibit halls, repositioning supplier partners as solution providers offering consultations in a non-hard-sell environment.
4 Ideas to Improve Conference Exhibits
Here’s how a handful of event professionals think the events industry can create better experience for exhibitors and event participants.
How to Make Your Event F&B Appetizing to Everyone
Four event professionals and a social scientist share their insights into improving the food and beverage experience at conferences.
4 Ways to Think About Heat Waves and Your Events
Understanding how to manage events in the face of extreme heat will become increasingly important as global temperatures rise. Event strategist Rhanee Palma shares her insights.
Event Venues Look to High-Tech Solutions to Combat Food Waste
On-site digesters and AI are among the tools tapped to prevent food waste from going to landfills.
Venues to Consider for Your Next Meeting or Event in Fort Worth
New and updated places to meet in Fort Worth offer the unexpected sights, sounds and flavors of the city to planners and their attendees.
Predictive AI for Attendee Acquisition and Engagement
A discussion at a recent Lippman Connects’ Attendee Acquisition Roundtable around how to use predictive AI to strategically grow your base of potential registrants got participants’ wheels turning.
5 Ways to Inspire Event Participants to Act Sustainably
Simply reciting the grim facts about the impact of climate change doesn’t work to motivate change — and it may even be counterproductive. Here’s what to do instead.
Making an Impact as an Event Exhibitor
The co-founders of Backtrack, a mobile app for recording exhibit booth conversations, went the extra mile to make connections and get leads at ECEF 2024. Their experience can help spark ideas for all kinds of exhibitors and sponsors.
New Report Shows Organizers are Excited about ESG Impact, Sustainability
The Meetings Industry Association’s (MIA) June Insights report surveyed 185 U.K.-based event organizers and venues.
More Eventprofs Join Surge in Workers Opting to Go Freelance
Many event professionals are ditching their full-time employee status to work freelance because work-life balance and flexibility matter more than ever.
‘Technology With Purpose’: Have a Valid Business Case When Using AI
Generative AI has swept the business landscape — including the events industry — but it takes time and effort to figure out its best uses.