The Little Rock Convention & Visitors Bureau (LRCVB) has named Bill Fitzgerald vice president of marketing and communication, sales support and visitor services, as well as advertising and promotion efforts. Fitzgerald has more than three decades of experience in marketing, advertising, and communications. He has worked on many travel and tourism accounts, including creative efforts for the Arkansas Department of Parks and Tourism.
Fern has appointed Michelle Mayer to its national sales team. Mayer, who is based in Las Vegas, brings more than 20 years of trade show and corporate meetings industry experience to her new role. Previously, she worked for Freeman as a strategic business development manager.
David Bean, Lesley Brasesco, Jeff Rutchik, and Nancy Walsh
Freeman has appointed four industry leaders to its newly created brand experience leadership team — David Bean, Lesley Brasesco, Jeff Rutchik, and Nancy Walsh. Bean has spent more than three decades in marketing, including 28 years at George P. Johnson. Brasesco has spent more than 20 years leading sales account teams at Hilton Worldwide. Rutchik has been in the event, marketing, and exhibition space for more than 35 years, and has held various leadership positions with companies like George P. Johnson. Walsh is a 30-year events industry veteran who most recently worked at Redd Exhibitions, where she served as president of Reed North America. Together, these individuals will aim to deliver tailored insights and experiences for Freeman’s diverse client base.