Antonio Codinach, PCMA’s regional business director for APAC, recently spoke to CIM magazine about the organization’s collaboration at AIME and its APAC plans in 2019. The conversation was part of CIM’s 5 Minutes feature.
Codinach spoke about PCMA’s transformation under the leadership of Sherrif Karamat, who became president and CEO in January 2018.
“The acquisition of ICESAP in 2017 was a strategic approach to bring the best practices PCMA made in North America to the Asia Pacific,” Codinach told the Australian-based business events and travel magazine.
One of those practices is collaborating with other industry associations, such as AIME, where PCMA is the education partner.