More Than A Name: The Power of Event Rebranding

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Could your event brand benefit from a reboot? We’ll explore how the Direct Marketing Association (DMA) orchestrated a masterful rebranding pivot and achieved growth in attendance and engagement within key segments at their new event: &THEN: The Global Marketing Experience. Participants will come away from this session with a framework for understanding how and when to approach a rebrand. In addition, we’ll share strategies and ideas to help your event reach new levels of success.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Date: 01/10/2017

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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