Could your event brand benefit from a reboot? We’ll explore how the Direct Marketing Association (DMA) orchestrated a masterful rebranding pivot and achieved growth in attendance and engagement within key segments at their new event: &THEN: The Global Marketing Experience. Participants will come away from this session with a framework for understanding how and when to approach a rebrand. In addition, we’ll share strategies and ideas to help your event reach new levels of success.
- Date: 01/10/2017
- EIC Status: Approved
- CMP-IS Domain: G. Meeting or Event Design
- Clock Hours: 1.0