Social responsibility can do more than just improve the world, it can elevate your brand and inspire change among your team. Learn from a branding expert about small, but effective ways to channel positive association with your brand.
- Investigate what your brand stands for.
- Pinpoint a social impact project that connects with your brand’s established message.
- Define ways to use social impact projects to create a positive brand association.
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PCMA is an Approved CAE Provider & CMP Preferred Vendor.
- Duration: 00:43:36
- Date: 06/26/2019
- EIC Status: Designated
- CMP-IS Domain: A. Strategic Planning
- Clock Hours: 1