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74Wythe team members Chloe Labiner (from left), Josh Kaiser, Jocelynn Flores, and Tiana Conyers.
Launching a venue in the midst of a pandemic and a global examination of racism inspired the creators of the 74Wythe space in Brooklyn’s Williamsburg neighborhood to lay “a foundation of values,” the founders said in a statement, meaning the transformation from nightclub to event space is more than skin deep.
74Wythe will contribute 1 percent of its net profits from private-event sales to Black Lives Matter, the Brooklyn Community Foundation, the Stonewall Community Foundation, the New York Center for Children, the New York Community Trust, or a charity of the client’s choice.
What’s on the surface also has impact: the venue installed a photographic mural of screenshots paying tribute to New York City’s medical heroes, essential workers, hometown activists, event and hospitality colleagues, local businesses, and neighbors.
This story is part of Convene‘s September CMP Series package on ways the world has changed since COVID-19 and what we hope will stick once the pandemic is behind us.