Forward March

This Just In

Add Germany’s upcoming degefest-Fachtage to the list of 2018 events focused on the future. Here’s what to expect.

Everyone everywhere in the events industry seems to be talking about the future. This year alone, industry events have ranged from the UFI European Conference in Verona themed “Future-Proof Exhibitions” to the Event Tech theme at IMEX Frankfurt.

Joining the list is degefest-Fachtage 2018: “Understanding Trends ¬— Shaping the Future!” planned for 14-16 June in Germany.

Degefest-Fachtage is the trade fair of the German convention trade association degefest, and this year’s focus is on digitisation, gender equality in the workplace, knowledge management and knowledge transfer, education, and social media.

The symposium takes place at the OsnabrückHalle event venue in Lower Saxony and will be a mix of keynotes, workshops, PechaKucha presentations, and fishbowl discussions. It also includes networking and an exhibition of industry suppliers.

Here’s a programme overview:

Dr. Kim Werner, who heads the Scientific Advisory Board, will open the symposium in her hometown, Osnabrück, with the keynote “Trends in the Event Industry.” She will focus on the effects of technology and the increasing need to build dynamism and flexibility into event offerings and will provide up-to-date knowledge about event trends and important developments in the industry.

The Future of Customer Experiences
With the title “Disney Story — Realtime Visitor Management,” Frankfurt-based dataWerks will use a case study to map the possibilities of data-based visitor control. DataWerks claims to be at the forefront of data virtualization, offering a new approach to delivering real-time business decision-making information.

Data Protection
Degefest association lawyer Martin Liver will help attendees understand GDPR (General Data Protection Regulation), the data protection regulations that came into force throughout the European Union on 25 May.

Promoting Diversity
While women make up a significant proportion of the events-industry workforce, men dominate leadership positions. This presentation by Kerstin Wünsch, editor-in-chief of the tw tagungswirtschaft, will present evidence that diverse management teams are often more innovative and thus more competitive, and will discuss employment equality.

Knowledge Management and Knowledge Transfer, Training, and Social Media
Dr. Gernot Gehrke moderates three workshops in PechaKucha style.

In the workshop Knowledge Management and Knowledge Transfer, keynote speaker Werner discusses how to reduce the flow of knowledge out of a company due to retirements or redundancies.

In Training and Further Education Gehrke will focus specifically on trends in education and training.

And social media is the topic of a workshop by Dr. Lothar Winnen.

Take a Seat in the Fishbowl
The event concludes with a fishbowl-style discussion titled “Trends in the Event Industry — Challenges and Potential for the Association?” Here, the professors on the Scientific Advisory Board will summarize the event presentations and discussions and provide an outlook on further association work.

While degefest-Fachtage is primarily for members of the degefest trade association, the event is open for anyone to attend. For more information, visit

Related Posts

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.