Spark Lab 2.0

Walter E Washington Convention Center 801 Allen Y. Lew Place NW, Washington, DC, DC

Spark Lab 2.0 invites industry trailblazers to explore bold ideas, experiment with innovative strategies, and spark fresh solutions that will shape the future of business events.

Spark Webinar Series | Build Budgets That Work

Online

Go beyond watching — model event finances live in Spark. You’ll create draft budgets, test “what-if” revenue and cost scenarios, and link budgets back to program and marketing decisions. Walk away with an editable, structured budget that aligns with both event design and business goals.

Spark Webinar Series | Master Your Marketing Engine

Online

Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences, craft high-impact social media kits, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message.

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