Go beyond watching — explore Spark’s most versatile tools. You’ll use Destinaitor to shortlist destinations, compare RFPs and venues, then apply Spark Labs to test influencer briefs, campaign concepts, and program innovations. Leave with a tailored plan that balances marketing reach, audience engagement, and logistical fit.

We’re excited to invite you to PCMA’s Destinaitor's webinar.

Go beyond watching — model event finances live in Spark. You’ll create draft budgets, test “what-if” revenue and cost scenarios, and link budgets back to program and marketing decisions. Walk away with an editable, structured budget that aligns with both event design and business goals.

Join Vince Gennaro, Founder and Executive Director of the NYU SPS Lab for Transformative Leadership, for a candid overview of the new Executive Leader Fellowship from PCMA Institute and the NYU School of Professional Studies.

Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences, craft high-impact social media kits, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message.