March Lunch & Learn: Back to the Basics: Creating Better ROI From Your RFP

Hear from an event organizer, third party representative, and industry partners on the critical details needed for a successful RFP, as well as insights on obtaining the greatest value for sourcing your event.

Date: March 25, 2025

Time: 12:00 – 1:30 pm ET

Where: Virtual Registration Link Below

Moderated by Leah Lewis, President Elect PCMA Capital Chapter , this session will feature a round robin of leading industry professionals sharing their top 5-10 things you should know/do when executing an RFP. You’ll hear from the below industry perspectives with an opportunity for discussion and Q&A: 

• Event organizer 
• Intermediary/Site Selection Provider
• Hotel Global Sales Representative 
• Hotel Property Revenue Manager 
• CVB Representative 
• AV Partner 
• Transportation Partner 

Speakers:

• Brian Chung, CMP, Director of Mid-Atlantic Sales, Visit Baltimore (CVB Representative)
• Seda Haddock, Senior Global Director Hyatt Hotels (Hotel National Sales Representative)
• Danielle Foisy, FASAE, CASE, Director Business Development & Industry Relations, Transportation Management Service
• Leah Lewis CMP, CEM, DES, Senior Director of Education and Events for the American Gear Manufacturers Association (Moderator)
• Lisa Luks, Managing Director, Mid-Atlantic HelmsBriscoe (Intermediary/Site Selection Provider)
• Pat Reilly, CMP, Director, Meetings & Digital Strategy, Pulmonary Hypertension Association (Event Organizer)
• Debbie Yambala, CMP, National Account Manager, Projection (AV Partner)

This event is eligible for Continuing Education (CE) credits from the Events Industry Council (EIC). Attendee emails used during registration must match the attendee EIC profile to receive credit. Verifying credit is a responsibility of the attendee, not PCMA, nor the chapter. For more information, visit https://www.pcma.org/help-faqs/

Thank you to our Sponsor!