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Leveraging Your Relationships

April 17, 2023 @ 1:45 pm6:30 pm EDT

We hope you join us on Monday, April 17 as we discuss how you can leverage and grow your relationships in 2023.

Many of our long-time contacts have changed as college graduates have joined the industry, people have taken on new roles, and long-time veterans have left the industry.

The PCMA Capital Chapter April Sparkler will focus on engaging your internal team, including your remote office and multi-generational staff, and building new and stronger relationships with suppliers and vendors moving forward.

The event will be from 1:45 pm – 6:30 pm at the American Geophysical Union (AGU) Conference Center, 2000 Florida Ave. NW, Washington, DC 20009.

Registration | 1:45 pm
Education | 2:15 pm – 5:00 pm
Reception | 5:00 pm – 6:30 pm

Keynote: Maximizing Engagement in Hybrid Teams: Strategies for the New Work Environment

2:15 pm – 3:00 pm
Cameron Curtis, CMM, CAE (She/Her)

President & Chief Executive Officer
C2 Association Strategies

Multi-Generational Workforce: Framing the Industry to Flourish

3:15 pm – 4:00 pm

Join our panelists as we discuss communication and the skill sets needed to be successful in an ever-changing workforce. It’s crucial that people in cross-generational workplaces understand the best way to communicate with each other. Learning how to communicate in multiple styles will equip you with knowledge, tools, and techniques to successfully work with people from all generations.

Learning Objectives:
• Increase your awareness and respect of generational differences in the workplace.
• Acknowledge how age diversity benefits the workplace.
• Understand the similarities and differences in generations.
• Identify and provide solutions of cross-generational conflict and how to manage them.

Kayla Firriolo

Director, Industry Relations
Pharmaceutical Care Management Association
Mary Gallagher, CMP
Vice President, Convention Sales
Los Angeles Tourism & Convention Board
Sara Haywood, CMP
AVP, Conference & Events
National Council for Mental Wellbeing
Robert Smith, CMP Fellow, CMM, DES
Sr. Vice President, Partner Engagement
National Institute of Building Sciences
Caroline Gennello
Events Manager
Events DC, Walter E. Washington Convention Center
Cory Evans
Sales Manager
Westin Alexandria

Life After the Pandemic: Relearning What Suppliers Want You To Know

4:15 pm – 5:00 pm

Change is everywhere. We’re all going through team, structure, and resource changes. Let’s hear from our supplier partners on how we navigate our external relationships as suppliers are also juggling their challenges, like team members new to the industry, losing their “go-to” contacts, being stretched thin over new territories, and more.

Engage with us for this frank, “lay it all out there” talk that’ll take us beyond the guidance of “just be open, transparent, and early with your communication” and into what we can do to solidify and help to rebuild and establish new relationships.

Carla Bascope Hebble

VP of Sales
Visit Alexandria
Claudia Girerd

Senior Client Relationship Director
Freeman Company
Travis Peterson
Senior Account Executive
Marriott International

Tony Scurry, MBA, CMP
Owner/Principal Planner, 7 Pointe Planning, Inc.

Martha’s Table was selected as the PCMA Capital Chapter Charity of the Year. Every week 5,000 families turn to Martha’s Table for healthy food – more than double the number of visitors from before the pandemic.
Please bring trail mix, goldfish, and granola bars to ALL of our Capital Chapter events. Your healthy snack donations will help the 200+ neighbors experiencing hunger who rely on Martha’s Table for their meals. If you’re unable to attend, please consider a cash donation!

COVID-19 Guidelines

The American Geophysical Union (AGU) Conference Center requires proof of vaccination for entrance into the building along with a temperature screening.

If you have any questions or concerns, please reach out to [email protected].

CE Credit: PCMA CC has been approved by the Events Industry Council (EIC) as a Preferred Provider of the below-listed continuing education courses, which qualify for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality. This event qualifies for 2.0 CE credits.

Thank you to our Sponsors!

Venue Partners



Registration Desk Partner


Annual Partners


April 17, 2023
1:45 pm– 6:30 pm
Event Categories:
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American Geophysical Union (AGU) Conference Center
2000 Florida Ave. NW
Washington, D.C., 20009
View Venue Website

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