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IMEX 2024
October 7– October 10
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IMEX America kicks off with a full day of free education at Smart Monday on October 7, 2024. PCMA and CEMA will be at booth F410 from 9:30am-5:30pm from Tuesday, October 8, through Thursday, October 10, 2024.
Keep reading for more information on our education and networking opportunities during IMEX America and check back regularly for updates!
Join the IMEX America Wellbeing Challenge
Sponsored by Caesars Entertainment
Powered by Heka Health
In partnership with Prevue Meetings & Incentives and the PCMA Foundation
Participate in a range of wellbeing activities and enjoy some healthy competition with your peers at IMEX America 2024. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.
In addition to competing as an individual, you can create your own team or join an existing team. Teams compete against other teams based on average points and you can also see well how you rank against your teammates.
The IMEX Wellbeing Challenge starts first thing on Tuesday, October 8 (12:01a PT) and ends Thursday, October 10 at noon PT.
Smart Monday
Add our workshops and panels to your IMEX schedule!
Spark Workshop: Focus on Event Planning & Logistics
9:30am-10:30 am | Tess Vismale, CMP, DES; Chief Event Executioner, iSocialX
Unlock the potential of the first generative AI tool designed specifically for the business events industry—Spark. In this interactive workshop, you’ll bring your laptop or mobile device and, using real-world scenarios, discover how AI can streamline and accelerate every aspect of event planning and logistics. From brainstorming innovative ideas to sourcing venues and crafting RFPs, this session will empower you to overcome traditional challenges and optimize your event planning process with AI-driven efficiency.
Spark Workshop: Focus on Event Data Analysis & Marketing
10:45am-11:45am | Tess Vismale, CMP, DES; Chief Event Executioner, iSocialX
Bring your laptop or mobile device to this hands-on AI workshop to play with the first business event industry-specific generative AI tool: Spark. Using real-world scenarios and data samples, you’ll explore how AI can expedite the data analysis process and generate personalized marketing content and strategies in seconds.
Anticipate, Adapt, Thrive: Building Resilience in Your Event Business
12:00pm-1:00pm | Tammy Moore, CMP, CMM; Senior Director, Product Innovation, PCMA & Vinnu Deshetty; Founder and CEO, EVA
In an industry constantly reshaped by emerging technologies, market shifts, and unforeseen global events, event agency leaders must do more than adapt—they must anticipate. This interactive session empowers agency leaders and independent planners to develop a futurist mindset, positioning their businesses to thrive amidst change. Participants will collaborate to explore real-world disruption scenarios, from economic downturns to technological advancements, and strategize solutions to navigate and leverage these challenges. By the end, you’ll leave with actionable insights and practical tools to ensure your agency not only survives but thrives in a future defined by rapid evolution.
Becoming an Irreplaceable Partner: Elevating Your Role in Event Strategy and Client Success
2:30pm-3:30pm | Tammy Moore, CMP, CMM; Senior Director, Product Innovation, PCMA
In today’s competitive landscape, event agencies and independent planners must move beyond delivering services and offer strategic insights that keep clients coming back. But how can you ensure your clients see you as more than just another vendor? This session will explore the transformation from service provider to trusted advisor, equipping you with the tools to prove your value, secure a seat at the decision-making table, and build lasting client relationships. Discover how to master the 6-step Trusted Advisor Roadmap, tackle challenging client scenarios with confidence using the R.E.M.S. method, and strengthen your personal brand to make you indispensable. Leave with a clear understanding of how to elevate your role and help your clients achieve measurable results.
From Pitch to Partnership: Winning and Growing Your Event Business with Corporate & Association Clients
3:45pm-4:45pm | Panel facilitated by Tammy Moore, CMP, CMM; Senior Director, Product Innovation, PCMA
How do you break through to secure a new client? What distinguishes a winning proposal from the competition? Once you’ve won the business, how do you build trust and deepen relationships to unlock more opportunities across the organization? In this session, corporate and association event leaders will share their firsthand experiences on what it takes to stand out, succeed, and grow as a trusted event partner. Panelists will discuss what they value in proposals, how they evaluate potential partners, and common pitfalls that can derail a promising client-agency relationship.
PCMA Event Leadership Institute Education Sessions
Don’t miss your chance to learn from our expert instructors— our education sessions to your IMEX schedule! All sessions take place in Booth F410.
Tuesday, October 8
| 10:00am-10:20am | Stakeholder Matrix: Your Secret to Intentional Stakeholder Relationships | Tammy Moore |
| 10:30am -10:50am | Psychographic Power: Winning Sponsors with Audience Insights | Vinnu Deshetty |
| 11:00am -11:20am | The Intersection of Standards & Statistics: Measuring DEI in Events | Zoe Moore |
| 11:30am-11:50am | AI Prompts You Need to Know | Nick Borelli |
| 1:00pm-1:20pm | The New “Why” for Hybrid Events | Josh Butler |
| 1:30pm-1:50pm | $5K or Less: A Complete Hybrid Add-On | Josh Butler |
Wednesday, October 9
10:00am-10:20am No Leprechauns and Sombreros: Appreciation without Appropriation Zoe Moore
10:30am-10:50am AI Minefields: How to Avoid Risks in Your Event Strategy Nick Borelli
11:00am-11:20am 4 Keys to Influence and Effective Communication Tammy Moore
11:30am-11:50am AV Quick Hit: The Five Cards You Need for a Winning AV Budget Brian Monahan
1:00pm-1:20pm Data Brilliance: Dazzle Leadership with Strategic Insights Vinnu Deshetty
1:30pm-1:50pm The AI Edge: Transforming Data into Actionable Insights for Event Producers Joe Colangelo
2:00pm-2:20pm Designing Inclusive Experiences with CQ, EQ & AI Zoe Moore and Nick Borelli
Spark at IMEX
Want to learn more about Spark, an AI tool designed by event profs for event profs? In addition to our Smart Monday sessions, Spark demos will also be taking place each day at the Tech Hub.
We also invite you to stop by our booth for live Q&A sessions Tuesday and Wednesday.
Tuesday, October 8 | 11:00am
Press Center – Exhibit Hall, Bayside D, Mandalay Bay
Please join PCMA and Gevme to learn about the latest enhancements to Spark since its introduction to the global business events community one year ago.
Sherrif Karamat, CAE and Veemal Gungadin will expand upon recent enhancements to Spark, the AI platform built by event professional for event professionals. In the 16 months since its launch, Spark has more than 8,000 users across 100+ countries, featuring 100+ tasks available in 25 languages.
Networking Receptions
Tuesday, October 8 & Wednesday, October 9
PCMA & CEMA Member Reception
3:00pm-4:00pm | Booth F410
Connect with fellow members during IMEX and enjoy networking and industry camaraderie.
Brought to you by Visit Austin, Visit Houston & Louisville Tourism
Wednesday, October 9
CEMA & Caesars Entertainment: Beyond the Bar
6:30pm-9:30pm | Jimmy Kimmel’s Comedy Club
An exclusive, sober-inclusive happy hour and panel with industry leaders delving into wellness trends, alcohol alternatives, & mastering the perfect event menu. Register here »
Brought to you by Caesars Entertainment & OTHR Agency, in partnership with CEMA