Education Day & Trade Show

Please join us for the annual PCMA PHL Education Day & Trade Show on Wednesday, September 10, 2025, at the Pennsylvania Convention Center! Join your colleagues and 50 exhibitors from CVBs, hotels, AV companies, exhibit and transportation companies, and more, as we come together to learn, network, socialize, and have fun!

Agenda:
9:00am-10:00am Education Day Registration
10:00am-11:30am Session One
11:30am-2:00pm Combined Trade Show and Trade Show Style Lunch
2:00pm-3:30pm Session Two
3:30pm-4:30pm Reception

Click here for quick access to register!

Education Session I: The Future & Evolution of Sponsorships and Exhibiting: Creating Value Through Experience and Engagement
Sponsorships and exhibit halls are evolving into dynamic, immersive opportunities that create value for all stakeholders. This interactive session explores how expectations from sponsors, exhibitors, and attendees are changing—and how planners and suppliers can respond with creativity and strategic design. Join our panel of experts as they unpack the shift from transactional models to experience-driven partnerships. Through real-world examples and group idea generation, attendees will leave with practical strategies to refresh their sponsorship and exhibit approach. Click here to read the speakers’ bios.

Learning Objectives:

1. Identify emerging trends and expectations shaping the future of event sponsorships and exhibit design.
2. Describe strategies for empowering exhibitors and sponsors to achieve stronger event ROI.
3. Apply creative design thinking to floorplans and sponsorship packages to improve attendee engagement and sponsor satisfaction.
4. Collaborate with peers to generate new ideas for experiential sponsorships and value-added exhibitor experiences.

Networking Lunch and Exhibits
Enjoy lunch on our trade show floor!  This is your opportunity to mix and mingle with our incredible exhibitor partners. Click here to see a list of exhibitors.

Education Session II: From the Gridiron to the Show Floor: Winning Strategies for Sponsorship
When it comes to selling sponsorships, the NFL is in a league of their own—literally. But the strategies they use to drive multi-million-dollar partnerships aren’t exclusive to professional sports. In this fireside chat, Philadelphia Eagles Insider Dave Spadaro sits down with Brian Napoli, Senior Vice President of Corporate Partnerships at the Eagles, to explore how the team identifies, secures, and grows sponsor relationships that are built on authenticity, storytelling, and fan engagement. They will translate strategies into lessons that event organizers and association professionals can apply—whether you’re selling exhibit booths, branded activations, or year-round partnership opportunities. Click here to read the speakers’ bios.

Learning Objectives:

• Explain the key elements of a sponsorship sales strategy, including relationship management, brand alignment, and activation planning.
• Identify methods to apply a storytelling and audience-first approach to sponsorship sales.
• Explore creative ways to design sponsorship packages that go beyond standard tiers and deliver year-round value.
• Gain practical tips for improving sponsor retention, upselling, and long-term partnership development.

Location, Meeting Room, Directions & Parking:
This event will take place in Terrace Ballroom at the Pennsylvania Convention Center, located at 119 North Broad Street, Philadelphia Pennsylvania 19107 (Broad Street Atrium). Click here for information about getting to the PACC and area parking. The closest entrance to the Terrace Ballroom is the Broad Street Entrance. When you enter from Broad Street, go up two sets of escalators (on either side) to the Terrace Prefunction area on the top level. There will be directional signs, too.

Registration Information

• Membership in the PCMA Greater Philadelphia Chapter is not required to attend. Guests are welcome.
• If you are not a member, click here to learn more about membership. A 10% discount is currently being offered through the event date if you join PCMA and the Greater Philadelphia Chapter. Please use the code Eventprof10 to obtain this savings.
• If you are a member of PCMA, but not a member of the Philadelphia Chapter, please contact [email protected] to add the Philadelphia Chapter to your account. The cost to add a chapter to your membership is $30.00.
• Early registration closes on Thursday, September 4, 2025, at 11:59pm. After that, only onsite registration will be available beginning at 9:00am on September 10, 2025.
• If you are a planner in need of financial assistance in order to attend this event, please contact [email protected].
• Click here to register or click on the blue button below.

Education Credit
PCMA has been approved by the Events Industry Council (EIC) as a Preferred Provider of the above-listed continuing education course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality. If you plan to claim education credit, please register for this meeting with the same email associated with your EIC account. You will receive an automated message to claim credit after the meeting when the final attendee roster is uploaded to the EIC.

Accessibility
The Pennsylvania Convention Center is accessible. If you need additional accessibility services or have questions, please contact [email protected].

Thank you to our hosts and sponsors!

Exhibiting Information
Applications are now being accepted to exhibit at the Trade Show. CLICK HERE for more information.