Loading Events

« All Events

  • This event has passed.

August Spark: State of the Industry

August 22, 2023 @ 1:00 pm6:30 pm EDT

State of the Industry: Past, Present, and Future

August Spark
August 22, 2023 | 1:30 – 6:30 p.m.
Alexandrian Old Town

Join us for the PCMA Capital Chapter August Spark as we guide you through the current State of the Industry: Past, Present, and Future.

  • Past: We turned quickly to virtual events during the Pandemic, and as we returned to in-person, we began offering hybrid. Let’s discuss what hybrid meant to you in the past, what we’re doing now, and best practices for the future.
  • Present: Today’s Political Climate is complex. Beth Surmont of 360 Live Media will guide the conversation on how legislation affects the events industry in “Decision made. Conference relocated or remained. Now what?” where she’ll speak with planners from organizations that have navigated both situations and their next action steps.
  • Future: We’ll close out our event with a facilitated session on what keeps you awake at night. As we head into the last half of 2023, join your colleagues to discuss issues they are facing now, share resources, and gain insight into what worked (and what didn’t) for others.

The Alexandrian
480 King St, Alexandria, VA 22314

Tuesday, August 22, 2023
1:00 PM – 5:00 PM, Networking Reception to follow

Registration Fees:
Planner Members: $30.00
Supplier Members: $40.00
Planner Non-Members: $45
Supplier Non-Members: $55
Student: $10.00


1:30 PM – 5:00 PM – Registration/Information Open

2:00 PM – Welcome

2:15 PM – 3:00 PM – What’s Next? Lessons Learned from 3 Years of Hybrid
Over the past three years associations have tested various digital delivery methods for conference content: virtual, hybrid, synchronous, asynchronous, live, and pre-recorded. This period of pivoting (yes we used the “p” word) has resulted in an ever-growing body of knowledge in the association world on the topic of digital content. Important benchmarks are now being released about attendance, costs, and ROI. Best practices and case studies are being shared in hundreds of outlets. As such, many organizations are going with a digital-first strategy while others are longing for a return to 2019. Join us for an engaging and lively discussion where we explore the lessons learned and the possible paths for moving forward. Define what “hybrid” means, how to have knowledgeable conversations with your stakeholders about digital delivery, and what the possible outcomes of the various options could be.


  Barry Schieferstein, CMP, DES
  Director, Events
  American Society for Nondestructive Testing


  Sara Stehle, CAE, CMP
  Owner and Independent Planner
  Wow Moments Experience & Event Design


3:15 PM – 4:15 PM – Decision Made. Conference Relocated or Remained. Now What?
Today’s Political Climate is complex. Beth Surmont of 360 Live Media will guide the conversation on how legislation affects the events industry and speak with two planners from organizations that have navigated either relocating an event or remained at destination despite opposition. This session will focus on the next steps that the organization needed to focus on and act upon after that decision was made.


  Beth Surmont, FASAE, CMP-Fellow, CAE
  Vice President Event Strategy & Design


  Robin Troutman
  Deputy Director
  National Association of Councils on Developmental Disabilities


  Nneka St. Gerard, CMP
  Chief Program Officer
  Society for Maternal-Fetal Medicine


4:30 PM – 5:00 PM – Better Together – Industry Idea Xchange
As we roll into the end of 2023, we want to create open space for our smart community to learn and share from each other. This fun and interactive session will give you a moment to reflect, an opportunity to learn, and the chance to help out a fellow event professional.

3 Takeaways:

  1. The audience will reflect on the great things they have seen and done this year
  2. The audience will present issues to each other to get feedback on resources and opportunities
  3. The audience will have a chance to collect great thinking from their peers


  Beth Surmont, FASAE, CMP-Fellow, CAE
  Vice President Event Strategy & Design


5:15 PM – 6:30 PM – Reception
We’ll wrap up PCMA’s Capital Chapter August Spark with a reception where you can reconnect with old friends and make new ones. We hope to see you there!

Thank you to our event sponsors:

Premier Venue Sponsor


Presenting Sponsor​


Event Partner​​​​​

Brand the Reception​

Brand the Registration Desk​

Thank you to our Annual Partners





August 22, 2023
1:00 pm– 6:30 pm
Event Categories:
, ,

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.