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PCMA APAC Lab, Singapore | Supercharge Your Workflow with Generative AI
November 27, 2025 @ 3:00 pm– 6:00 pm SMT
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The marketing and events landscape is being fundamentally reshaped by Generative AI (GenAI). Repetitive, time-consuming daily tasks—from drafting a dozen social media captions to summarizing event survey feedback—can now be completed in minutes, not hours.
This Lab is designed to equip marketing and event professionals with both the knowledge and practical skills needed to integrate Generative AI into their daily workflows. Through a combination of industry insights, live demonstrations, and hands-on exercises, participants will gain strategic understanding and technical proficiency to enhance productivity, creativity, and overall effectiveness.
Key Takeaways
- The latest and greatest: AI trends, insights, and risk management
- Get updated on the latest AI trends and learn how to leverage AI for storytelling.
- Separate hype from reality and understand how to use AI tools responsibly and manage potential risks.
- Examine a case study of a viral AI-generated video by Tianyu, with a full breakdown of the creative process.
- Step-by-step guide on how to build and implement a marketing campaign leveraging AI
- Learn along, step-by-step, on building a campaign from scratch. Starting from research to creating marketing assets including text, images, and videos.
- Discover key principles of prompt engineering to produce high-quality, relevant outputs.
- Putting it to work
- Hands-on activities to apply what you learn and be guided by experts.
- Explore with peers how they are using AI to enhance productivity and spark creativity.
Join this Lab to gain practical, actionable strategies for leveraging Generative AI to achieve measurable results — and free up more time for high-impact, strategic work.
Who should attend
Marketing Managers, Event Planners, Communications Specialists, and any professional seeking to leverage GenAI for significant time savings and increased creative output.
Speakers
Andrew Pennington
Platform and Programs Marketing Lead, JAPAC, Google Cloud
Andrew Pennington is a marketing and communications leader with 20+ years global experience. He has developed successful brand and marketing communications strategies for market leaders including CIGNA and IBM. Andrew is passionate about building and leading high performing cross cultural teams, and creating digital marketing platforms for large scale reach to tech communities in the B2B space. Currently, Andrew leads everything experiential at Google Cloud, Asia Pacific based in Singapore.
Check out Andrew’s LinkedIn.
Thu Ya Kyaw
Senior Developer Relations Engineer, Google Cloud
Thu Ya Kyaw is a Senior Developer Relations Engineer at Google Cloud. He is passionate about making Google Cloud technologies accessible and easy to use for everyone. With over 6 years of experience in software engineering, AI engineering, and MLOps, he is a versatile and experienced tech professional who is dedicated to helping developers build and deploy innovative applications on Google Cloud.
Check out Thu Ya’s LinkedIn.
Tianyu Xu
Generative AI Educator, Author, LinkedIn Top Voice | TYAI
Tianyu Xu is a generative AI educator recognized by Favikon as one of the Top 200 AI Leaders on Social Media Worldwide. He has trained thousands of professionals, empowering them with creative AI skills and helping organizations transform in the AI era. As a LinkedIn Top Voice, Tianyu shares insights and his hands-on experience with trending AI tools. He is the instructor of two bestselling AI image courses on Udemy and regularly hosts workshops on AI for creativity.
Check out Tianyu’s LinkedIn.
Event Details
Date: Thursday, 27 November 2025
Time: 3:00 – 6:00 pm
Venue: Marina Bay Sands Singapore
Limited spots available – priority will be given to PCMA Members.
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About PCMA Labs
PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.
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