Industry Content & Media

DEI Spotlight: Jessica L. Levin, MBA, CMP, CAE, DES

Author: Curt Wagner       

Jessica Levin long has embraced technology as part of her work in marketing and event planning. As president and chief connector at Seven Degrees Communications in Edison, N.J., she often speaks on event technology and how technology blends with communication. The author of two books, Perfect Pairings: The Art of Connecting People and Everyone Has Sh*t: Unsolicited Advice for Being Human, Levin earned her certification in 2016 through a scholarship provided by Meetings + Conventions Calgary.

Tell me a little bit about your work.
I am a marketing consultant who uses events as a marketing tool.

What prompted you to pursue the DES certification?
I enjoy staying up to date on the latest trends and wanted to be a part of a new program. I have been looking at virtual events for several years and their impact on events and society. This was a natural fit for me.

How specifically are you using digital and hybrid events at your organization?
For the most part, my clients use webinars as a communication, education, and marketing tool. I have a few who are exploring livestream and we have experimented quite a bit with Facebook Live.

What is the future for digital events?
It’s constantly evolving. We need to start thinking of them as “events” and digital is just a component — like food and beverage. It will be fluid, but we’ll see both seamless experiences as well as technology-free programs

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