Philip leads the global strategic brand consultancy Siegel+Gale in EMEA. Based in London, he’s behind the people, the work and the firm’s belief that complex brand challenges can be solved through simple, unexpectedly fresh strategies, stories and experiences.
His career combines a rich and varied background that spans journalism, advertising and brand consulting. Among his influences is Formula One Grand Prix champion Niki Lauda, who suggested that the secret of his success was ‘to win going as slowly as possible.’ It’s a statement that perfectly encapsulates Philip’s approach to branding: produce extraordinary results through attention to detail and sound thinking.
Over his career, he has helped advance the brands of companies such as American Express, Barclays, British Airways, Fabergé, Hewlett Packard, London & Partners, McLaren Automotive, Motorola, Renault, SAP, Saudi Aramco, and many others.
You’ll see Philip speaking at events and quoted in the business pages on topics ranging from brand’s influence on leadership, corporate culture, product development, customer experience and new ways for people to interact with brands.