Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the design process to create memorable experiences people brag about.
Many Hospitality Helping Hands volunteers plan events, but their efforts Jan. 6 at Convening Leaders 2019 led to a celebration of a whole different kind: an epic baby shower for 20 local families in need.
However rapidly things have been changing — get ready, consultant Peter Sheahan, CEO of Karrikins Group, told industry leaders Jan. 6 at PCMA's Convening Leaders 2019. “The last five years have seen the slowest rate of change that you can expect to experience in your lifetimes.”
Convene magazine on Sunday asked attendees at Convening Leaders 2019 in Pittsburgh the following question: Is there anything specific you want to master in the coming year?
Seven teams went head to head in Sunday’s hackathon at PCMA Convening Leaders 2019, where they worked to solve a business events industry challenge — how to help attendees retain what they learn at events — and then pitch their solution to a panel of judges.
PCMA and the board of directors approved a new strategic vision and plan for the organization, and this was the year for the PCMA staff to begin to put it into operation, according to 2018 PCMA Board of Directors Chair Claire Smith, CMP.
My goal as chair of the Foundation is certainly to ensure that the Foundation provides the resources to support the global growth goals for PCMA in general. Part of what we do — and really the main tenet of our focus — is to make sure that there is the right kind of funding for key scholarships and research and that we’re bringing opportunities for industry-leading education to the marketplace and to the community.
We have a bold new strategic plan for PCMA, and we have a very aggressive business plan, said Gregory O’Dell, 2019 Chair, PCMA Board of Directors. That strategic framework makes my job a bit simpler: It is to support the organization and focus on the implementation of that vision.
As Chair of the 2018 PCMA Foundation, David Peckinpaugh, CMP, worked to grow and accelerate fundraising through PCMA's existing programs and additional programs.
Uniquely designed Content Studios offer immersive-learning environments created for education, interaction, and experience in specific program topics — from events strategy to the hottest trends in the industry.
Freeman’s Ken Holsinger offers his perspective on respecting each attendee’s data and points the way to a brighter future in which appropriate data capture leads to better decisions and better experiences.
Tennis champion and social activist Billie Jean King will share her personal story of gender and social justice as the Jan. 8 keynote speaker at Convening Leaders 2019 in Pittsburgh.
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