Digital Events Insights

PCMA and the AC Forum embarked on a research project to determine what the Business Events industry could learn from organizations and businesses that had to quickly pivot face-to-face events and gatherings, and what impact and/or how that can guide the industry’s approach to digital events in 2021 and beyond.

Howard Yu

How Business Event Organizers Can Be Future Ready

PCMA Convening EMEA keynoter and innovation expert Howard Yu recommends that planners look at adjacency markets and direct-to-consumer approaches to future-proof their events in an uncertain world.

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