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Learnings From AIM Group International’s Sustainability Report
The professional congress organizer’s sustainability framework includes three pillars: environmental, social, and governance.
Rethinking Award Presentations
It’s important to recognize those who make significant contributions to our communities — and engage our audiences while doing so.
Rethinking Swag at Events
Honeycomb Strategies has documented the life cycle of swag and its environmental impact. Here are some sustainable alternatives.
Convene’s Annual Salary Survey: Are You Earning as Much as Your Peers?
Help us understand better what has changed from 2023, including how your role is evolving, the challenges you face, what your workplace environment is like, and what keeps you coming back for more (in addition to a paycheck — and yes, we want to hear about that, too!).
Lessons in Event Marketing From Taylor Swift
Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.
Moving Your Meeting Amid Rising Reproductive Rights Concerns
Post Dobbs decision, the destinations where the Society for Maternal-Fetal Medicine can safely meet have dwindled to a select few. Here’s how the association has navigated increasingly tricky legal contracts, member dissonance and advocacy, and the difficult decision to relocate the meeting at the last minute.
A Change of Scenery — Without Leaving the Ballroom
How the event technology company Encore brought host city Washington, D.C. to a ballroom for a VIP audience.
How Your Brain Values an Experience
Neuroscientist Paul Zak on how immersion is created — and how to make the most of it.
Paying Attention to These Two Things Will Boost Your Productivity
Professional development expert Sally Foley-Lewis offers two common-sense tips to maximize your efficiency during hectic workdays.
From Skeptic to Sought-After TEDx Speaker Coach
Fifteen years ago, she coached speakers for the first major TEDx event. Hayley Foster has since built that initial experience into a successful business, helping speakers to focus on what makes their message unique and their presentation authentic.
‘Great Leadership Starts with Self-Leadership’: How Middle Managers Fit in the Events Industry
Sally Foley-Lewis has collaborated with more than 15,000 leaders across organizations to help middle managers achieve productivity, confidence, and ultimately, high performance within their organizations. She will share her insights at PCMA APAC’s The Business of Events, to be held April 15–16 in Singapore.
3 Reasons to Start Marketing 2027 Events Now
Setting long-term goals for marketing your event will help build awareness and connection, not just your database.