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Event Planners Prioritize Cost Concerns, DEI Over Sustainability
Two recent surveys reveal a waning interest in sustainability initiatives among corporate event organizers, other event planners.
Learnings From AIM Group International’s Sustainability Report
The professional congress organizer’s sustainability framework includes three pillars: environmental, social, and governance.
Is Booking Event Guest Rooms Now a Family Affair?
A member of the PCMA Catalyst Community asked for suggestions for what to do when an event attendee wants to book multiple guest rooms in the event’s hotel block for extended family.
It’s Time to Harness AI for Event Success
Event professionals must embrace AI now to stay ahead of competition, according to speakers at an AI-focused ECEF session in May. Here’s how.
5 Events Industry Predictions
Trade-show organizer Greg Topalian looked back at trends he predicted a decade ago and offered five more for the next 10 years during his presentation at ECEF.
The Power of the Perfect Conference Closing
Behavioral science expert Dominic Thurbon on why the last hour of your event is so important to its success — and how he thinks you should use it.
Indy Airport Spotlights Diverse Artists With Disabilities
This spring, the Indianapolis Airport Authority joined forces with the Indiana Association of Rehabilitation Facilities (INARF) for the second year to display art crafted by local individuals with disabilities.
In Baton Rouge, Weave 300 Years of History Into Your Meeting
Baton Rouge’s wealth of historic event venues creates a chance for groups to gather and gain a deeper appreciation of the city’s culture, charm, and past.
Sky’s the Limit at Pyrotechnics Convention
Fireworks — and industry issues, government regulations, new technologies, and more — light up the American Pyrotechnics Association Annual Meeting & Convention.
The End of Third-Party Cookies: What Event Marketers Need to Know
While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably and likely for good. Where do you go from here?
‘Creating a Culture of Psychological Safety’
Matt Kalb led edUcon participants in two interactive sessions on how to prevent burnout while creating work environments where failure is embraced as a learning opportunity. He also explained what a study on 1-percent milk consumption has to do with promoting a healthier workplace.
Practicing Self-Promotion
Marketing and communications expert Sherron Washington shared instantly actionable advice on elevating your personal brand — which is especially important for remote workers — during her two PCMA edUcon sessions June 24.