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How Marketers Use Data to Create More Successful Events
A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.
SocialOffset: An Alternative to Destination Boycotts
The new initiative enables groups meeting in destinations whose policies don’t align with their values to offset their spending in that state by supporting charities that do.
Creating Empathetic Events
Empathy in design is what takes audience experience to the next level.
Is Event Technology Prepared for Another Pandemic?
Three event executives discuss strategic challenges for international business events — including whether event technology is better positioned to handle another public health crisis that requires events to return to digital-only experiences.
GMID in New Orleans: Spotlighting the Destination’s Role in Successful Events
New Orleans & Company rolls out the red carpet for professionals from the business events and related industries on Global Meetings Industry Day.
Powered by a Multi-Channel Marketing Approach
WindEurope is leveraging its platforms, including its face-to-face events, to move the needle on wind power in Europe and around the world.
Meeting in the Metaverse
How the events industry is exploring the metaverse’s current and future potential.
How Social Listening Can Empower Your Events
AI-powered, data-mining tools can help event professionals gain a deeper understanding of their audiences.
Beyond the Event: Leaving a Legacy for Liver Health
The Iceberg video series shares how the International Liver Congress extended the impact of its London event last year.
Get Ready for the ‘New Wave’ of Next Gen Attendees
Surveys conducted by Freeman have uncovered the most dramatic shift in B2B event attendee demographics in three decades — attendees are getting younger.
How Event Destinations Are Facing the Crime Challenge
With meeting professionals making safety and security a top priority for their events, destinations are finding innovative solutions to augment public safety programs.
Strategies to Boost Your Event’s Digital Revenue
At Convening Leaders 2023, two industry pros debated how to make digital events more profitable — here are their best ideas.