How Marketers Use Data to Create More Successful Events
A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.
A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.
The new initiative enables groups meeting in destinations whose policies don’t align with their values to offset their spending in that state by supporting charities that do.
Empathy in design is what takes audience experience to the next level.
Three event executives discuss strategic challenges for international business events — including whether event technology is better positioned to handle another public health crisis that requires events to return to digital-only experiences.
New Orleans & Company rolls out the red carpet for professionals from the business events and related industries on Global Meetings Industry Day.
WindEurope is leveraging its platforms, including its face-to-face events, to move the needle on wind power in Europe and around the world.
How the events industry is exploring the metaverse’s current and future potential.
AI-powered, data-mining tools can help event professionals gain a deeper understanding of their audiences.
The Iceberg video series shares how the International Liver Congress extended the impact of its London event last year.
Surveys conducted by Freeman have uncovered the most dramatic shift in B2B event attendee demographics in three decades — attendees are getting younger.
With meeting professionals making safety and security a top priority for their events, destinations are finding innovative solutions to augment public safety programs.
At Convening Leaders 2023, two industry pros debated how to make digital events more profitable — here are their best ideas.