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Time to Retire Outdated Event Marketing Jargon
Do you speak attendee? A new generation of event goers needs a new lexicon.
Why Person-First Language Matters
A recent medical conference on obesity in Dublin, Ireland, reinforces the importance of using person-first language when referring to people living with an illness or disability.
The Top 10 Jobs Skills for 2023
As technology continues to transform business practices, many of the skills that organizations say they value most highly are human-centered ones.
‘It’s Not a Matter of If, It’s a Matter of When’
How the world’s largest risk management event handled an active-shooter situation — and where they found blind spots in their own plans that citywide convention organizers need to address.
10 Shifts That Are Transforming Organizations
A new report from McKinsey & Company identifies the most significant ways in which organizations are changing — and how leaders can respond.
‘Goals Should Come With a Warning’
Author and former professional poker player Annie Duke speaks about the power of creating inflexible goals — and kill criteria — in an uncertain world.
5 Ways to Make Social Media Messages More Inclusive
Inclusive event design doesn’t stop — or start — with the event itself. Organizations and event marketers should practice it on social media, too.
‘What to Say to Get Your Way’
Bestselling author and Wharton marketing professor Jonah Berger shared insights about using persuasive language in a recent webinar.
Shaving Carbon Usage to Zero, Via Data
Organizers of the MIT Sustainability Summit 2023 at the Massachusetts Institute of Technology used a food categorization tool to help ensure the event was carbon neutral.
Indoor Air Quality Standards: What Event Planners and Suppliers Should Know
Experts are calling for new standards on indoor air quality. Here's how event professionals can ensure that a building’s indoor air quality is up to an acceptable standard for a meeting or event.
A Guide to New Technologies for Event Professionals
Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.
Taking Carbon off Event Menus
Meeting planners and venues have worked to reduce food waste, source local ingredients, reduce plastic use, and compost what’s left over. How are they moving the F&B sustainability needle in 2023 and beyond?