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The Transformation of Business Events
What event organizers have learned about what their audiences want now.
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Medical Society Finds Success by Getting Uncomfortable
After taking a chance on a new format during the pandemic, The Aesthetic Society is reaping the rewards of taking more risks with its annual conference in 2023.
Science Group’s Hybrid Meetings Improve Access and Affordability
The Genetics Society of America’s hybrid format, pricing structure, and content strategy gives global participants a chance to share the science.
Event Organizers Need Some New Measuring Sticks
Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.
Laura Caprioli
Laura Caprioli, acting business events manager at VisitBritain/VisitEngland, shares what she has learned about herself and the industry during the industry’s continued time of uncertainty.
Finding the ‘Sweet Spot’ for Anesthesiologist Group’s Annual Meeting
In November 2020, the American Society of Anesthesiologists took its annual meeting entirely online. Here’s what its digital event strategy looks like now.
Captured on (Instant) Film
At the Instant Film Society’s annual PolaCon, they take — and shake — actual Polaroid pictures to preserve the art of fast film.
There’s No Shortage of Black Speakers
Two resources — Black Speakers Collection and Black Executives Collection — continue to grow. Here’s an update to a story we published in December 2021 about the directories.
Acquisition of a Fan Expo Opens Doors for Nonprofit
When Pop Culture Classroom’s main fundraising event, Denver Comic Con, was acquired by Informa Connect in 2021, it freed up the organization to focus on its primary mission.
Breaking Through the Mindset of Digital vs. In-person Events
It’s time to experiment more with hybrid event formats, says Annalisa Ponchia Baccara, director of international congress development at AIM Group International.
AMDA’s Journey to Meeting Back In Person
The Society for Post-Acute and Long-Term Care Medicine’s annual conference has undergone several transformations since 2020.Here’s what the society’s meetings manager, Kristin Pichon, has learned about her members as a result.
4 Ideas to Consider When Making Main Stage Contingency Plans
As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.