2019-2022 Business Plan

VISION

Driving global economic and social transformation through business events.

STATEMENT OF PURPOSE

PCMA educates, inspires and listens, creating meaningful experiences where passion, purpose and commerce come together.

BUSINESS PLAN

Our five key priorities support our vision and guide everything we do to provide value to our community.

AUDIENCE

Growing audiences across North America, Asia Pacific and EMEA through high-quality education and networking opportunities, to expand our collective community and resources.

BRAND

Through partnerships, alliances and media, promoting business events as a catalyst for global economic and social transformation.

PRODUCTS & SERVICES

From product development and research to content and events, advancing the vocation and value of the business events strategist and providing our audience the tools they need to be successful.

CULTURE

Building a culture of innovation and inclusiveness with expectations of collaboration, experimentation and integrity.

STRUCTURE

Evolving our structure and business processes to become more nimble and more responsive to the business and educational dynamics of a fast-paced global marketplace.

PCMA is governed by an elected board of directors, and our Foundation is a 501(c)3 organization.

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