PCMA Strategic Plan


Driving global economic and social
transformation through business events.

Statement of Purpose

PCMA educates, inspires and listens, creating meaningful experiences
where passion, purpose and commerce come together.

Expand and deepen PCMA’s impact on its worldwide audience through a relentless focus on audience needs.

Strategy #1

Constantly assess and understand legacy audience segments and the market forces driving them while working to identify emerging audience segments by category and geography.

Strategy #2

Develop multi-channel education and services designed to meet audience needs, with agility necessary to evolve with the market.

Strategy #3

Be ever aware of legacy and new competitors, and the challenges and opportunities they present.

Lead the industry through innovation, education, events and engagement.

Strategy #1

Develop a series of progressive innovative programs, driven by audience need, designed to advance the vocation and value of the business events strategist across the business community.

Strategy #2

Create a content and engagement strategy to serve business events professionals, partners and other stakeholders through education, information, entertainment and connections.

Strategy #3

Align with relevant global organizations to enhance value for PCMA audience and the industry. Advocate for the value of business events by developing a narrative for use by PCMA and others in the industry.


Build culture and structure to grow membership, audience and revenue.

Strategy #1

Continue to improve financial position by developing aggressive, achievable and sustainable revenue and expense plans.

Strategy #2

Seek and evaluate opportunities to support growth objectives and establish organizational infrastructure necessary to support such growth.

Strategy #3

Build a culture of innovation and inclusiveness with expectations of collaboration, experimentation and integrity with a drive to create and deliver premium products, services and relationships.

Strategy #4

Invest in research and innovation to advance business events.

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