Winning Strategies to Grow Your Event


Lori Anderson, President and CEO, International Sign Association, explains how a renewed focus on the business aspect of ISA International Sign Expo led her team to launch in-depth customer research, beginning with studying the “personas” of its customers.

View slides here

May 27, 2015

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA