Webinar: Leverage Your Event Participant’s Smartphone Addiction

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Whether you know it or not, smartphones have dramatically changed the way your audience consumes and interacts with information during your events. With today’s shortened attention span and growing millennial audiences, it’s important to understand how we’re changing behaviorally to use mobile technology more effectively. This webinar will explain those behavioral changes due to mobile technology and how to leverage mobile apps to increase engagement and create more effective audience experiences before, during or after an event.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:42:57
  • Date: 06/21/2017
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 0.75

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