I’m delighted to be featured as PCMA’s first ‘Anchor Woman’ piece in its inaugural Communique. This is a new beginning for PCMA in Europe, which is fitting, as my new role as Head of Business Events at VisitBritian heralds a new beginning, not just for me, but for the UK’s position in the international business-events market.”
This role invokes my long-held passion for attracting business events to my destination. I’ve joined VisitBritain, following 11 years with ACC Liverpool as director of conference and exhibition sales, where I developed a destination strategy for Liverpool.
It’s a wonderful challenge to create a national business-events strategy and I look forward to showcasing the UK’s unparalleled offering to the international market with our partners.
Britain offers easy access to hundreds of exciting opportunities in all parts of the country, with plenty of surprises to share with event planners. The country has an excellent choice of venues for large events and is investing in more — with openings of multi-million-pound purpose-built convention and exhibition centres in Newport, Wales, in Aberdeen in Scotland, and in NewcastleGateshead in England, while the development of Belfast Waterfront in Northern Ireland continues at a dazzling pace.
So, yes, it’s an exciting time of new beginnings for PCMA, for VisitBritain, and for me. It’s an opportunity to take a fresh approach, to place focus on where event planners hold the most value to help them excel. For Britain, that means placing its emphasis on a long history of scientific research, academia and education, on leading industry sectors and a fantastic choice of cutting-edge, historical, and unique venues in exciting cities and destinations.
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100+ Convening Leaders and Education Conference Sessions
Get insights on negotiations, meeting design, the latest tech trends, and strategically managing events.
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Checklists and Templates
From Risk Management, to room sets, PCMA provides you with the resources you need to get the job done.
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CASE Online Course
What is CASE?
The Certified Association Sales Executive 10 module online course is an interactive, self-paced, certificate course that fills your knowledge gaps, builds your business acumen and teaches you how to become an association mastermind. Discover how to anticipate the needs of your clients and be perceived as a partner, not just a vendor.
Each of the first 9 modules features a self-assessment quiz to test your knowledge and ensure you have retained the course material
Modules 2-10 lead you through the steps to build an effective Account Plan for a client of your choosing; through research exercises and a SWOT Analysis you’ll identify opportunities on how you can best partner with your customers in the future
The course culminates with you presenting your strategic solutions to your target client and then guides you through a goal setting exercise you can apply to your future endeavors
After completing all ten modules, you’ll earn a CASE® certificate and 70 Clock hours
Includes online course exam and review
Professional Meeting Management® 6th Edition relevant chapters
Principles of Association Management 4th Edition textbook
Business Event Bootcamp
Take the next step to becoming an Event Producing rock star!
The strategies critical to keep business events vibrant, compelling and successful are constantly changing. Enter, the PCMA Business Event Bootcamp.
This online and self-paced event course is designed to give you and/or your team unlimited access to the latest trends and critical information for successful event planning.
Earn approved CE toward your CMP and CAE
Each module can be purchased separately for a customized learning program
Cost effective solution, built for your busy schedule
How can a team benefit?
Some corporations or associations don’t have the luxury of in house training that keeps their teams up on the latest success strategies for events. What happens after training is just as important as what happens during training.
Each module in the Business Event Bootcamp training program comes with a facilitator’s guide for team leaders. This guide is designed to help you navigate your team through each lesson and reinforce learning in the days and weeks following the training courses. Within each guide, you’ll have access to practical activities, reflection questions, and tools to take your team deeper into the course content and facilitate on-going conversations on the topics covered.