Event expectations are rising fast, yet trade show organizers are scrambling to design experiences and encounters attendees desire most. In one hour, we’ll explore big data, content marketing, personalization, digital amplification, high-buzz pavilions and exhibitor/sponsor activation. With tales of what works and what doesn’t, we’ll set a course for participants to produce more prosperous shows over the next five years and beyond.
- Date: 01/10/2017
- EIC Status: Approved
- CMP-IS Domain: A. Strategic Planning
- Clock Hours: 1.0