PCMA News Junkie

GES Tackles Event Measurement With New Offering

insights.ges.com

GES has announced the launch of GES Measurement & Insight, solving a problem that has plagued the marketing industry for decades: how to holistically and accurately assess the impact of live events, activations, and exhibits.

New System Lets Exhibitors Order Cobo Center Services Online

Crain's Detroit Business

Exhibitors at the Detroit convention center can use the online system to request all of their service needs including electricity, labor, cleaning, and equipment rental, streamlining what can be a cumbersome process.