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How a First-Year Trade Show Sold Out of Space
Launching a new trade show comes with plenty of uncertainties, but the numbers from the inaugural North American Commercial Vehicle Show clearly demonstrate that the event has filled an unmet need.
Broaden Your Event’s Appeal with Influencer Marketing
Ori Lahav’s expertise includes implementing marketing strategies, ATL/BTL and leading digital campaigns in online/social media channels. Ori appears in the latest video for The Intersection, produced by PCMA and PSAV, to explain how to Broaden Your Event's Appeal with Influencer Marketing.
4 Tips for Your First Business Trip to China
As hotels and airlines continue to invest in China, the country’s meetings and events market is poised to grow at a rapid pace. Consider these four tips before your first site visit to the world’s most populous country.
Can a Smart Watch Eliminate All Those Attendee Complaints About Temperature?
Some attendees are too hot. Others are too cold. A new smart watch aims to solve that problem with a personalized approach to temperature adjustment.
The Importance of Stepping Outside the Session Room
Your attendees want to do more than learn about trends and issues. They want to know about the destination’s local culture and customs, too. Here’s how PCMA’s Global Professionals Conference delivered an authentic Thai experience.
How Facial Recognition Will Shape the Future of Experiences
One airline is exploring how facial-recognition technology can transform the passenger experience before ever stepping on a plane. How will a similar approach change what it feels like to be a conference attendee?
Ask Us Anything – Really!
During this crowdsourced online session, we invite digital event novices and virtuosos alike to ask their most pressing questions to a panel of esteemed industry thought leaders. Come ready with questions and have fun learning with this passionate group of industry mavericks.
This Conference Celebrates the Ultimate Symbol of Community
As much of the events industry focuses on the future of technology, one conference is putting an old-school setting in the spotlight.
Medical Associations Deliver DACA Message to Congress
After President Trump announced plans to end Deferred Action for Childhood Arrivals last week, medical associations sent a clear message to Capitol Hill detailing their concerns.
The World’s Highest Convention Stage Takes Off Tomorrow
For passengers on the way to this week’s inaugural me Convention, the meeting experience will reach new heights.
I Never Thought Of That
No matter how exceptional the food, breathtaking the performance or inspirational the keynote, it can still be a challenge to make your event a real experience. The workshop aims to explore and look at the event from an experiential perspective. The session will be interactive and case based.
Future Focused – What’s To Come
The industry is rapidly changing. Hear bold predictions from ICESAP PCMA leadership of what is to come and gain insights on where the industry is going.