Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.
As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here's a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)