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Do You Need a KPI Event Playbook?
A session at CEMA Summit 2023 spelled out the alphabet soup for event success — KPIs, OKRs, and all the Rs.
Webinar: Putting Customers at the Center of Your Event Data Strategy with Sentiment Analysis
During this free webinar, you’ll learn how to use a combination of figures and open-ended feedback to gain more impactful insights about your audience, better evaluate event performance, and get stakeholders on board with your plans. Gary Coombs, CTO of IMEX, will share useful examples of how IMEX leverages event data.