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How to Get Your Boss to Sign off on Your Event Strategy
At a CEMA Summit session, senior event organizers broke down how they get executive buy-in for their event plans — from using data that shows your event’s impact to thinking like a politician.
How to Think Like an Event Content Strategist
What’s the first thing event content strategists need to do? According to speakers at a recent CEMA Summit session, you need to define your scope, because event content can encompass everything from signage to main stage messaging.
Leading Your Team With Compassion and Transparency
A session at CEMA Summit 2023 offered leaders ideas for navigating their teams through periods of upheaval — mergers and acquisitions included.
Do You Need a KPI Event Playbook?
A session at CEMA Summit 2023 spelled out the alphabet soup for event success — KPIs, OKRs, and all the Rs.
Webinar: Putting Customers at the Center of Your Event Data Strategy with Sentiment Analysis
During this free webinar, you’ll learn how to use a combination of figures and open-ended feedback to gain more impactful insights about your audience, better evaluate event performance, and get stakeholders on board with your plans. Gary Coombs, CTO of IMEX, will share useful examples of how IMEX leverages event data.