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Why Experiential Meeting Design Matters
Create meeting agendas that ‘breathe’ and environments that force delegates out of their comfort zones and bring like-minded individuals together.
What Is the ROI of Your Events?
Everyone involved in events makes an investment. Sales and marketing expert Jakki Govan shares insights on how to best quantify your return on investment.
How to Win the Battle for Community Attention
Experiential marketing, social media, and new event formats can better engage local communities and governments.
Millennial Manpower
Accorhotels’ cluster general manager in Singapore, Marcus Hanna, shares tips on how to engage young professionals in the meetings and events industry.
Snoop Dogg Surprised a Tech Conference
The dog-father of gangster rap does more than rhyme. The hip-hop legend seems equally passionate about the digital frontier.
Quantifying Impact With Geoff Donaghy
International Convention Centre (ICC) Sydney CEO Geoff Donaghy says that convention centres need to take a more active role in advocating the economic and social impacts of business events. He shares why and how.
A Surprise Approach to Networking
PCMA’s Convening Leaders used a Guinness World Record attempt to create a new way to bring attendees together to accomplish a goal.
How to Make Your Meeting Smartphone-Free
Some of the biggest names in entertainment are forcing fans to put away their phones. Can conference organizers deliver an experience without devices for their attendees?
Are Events Running Out of the ‘Wow” Factor?
As audiences grow more desensitised to live-entertainment spectacles, business events organizers need to rethink their high-tech production approaches.
Harnessing the Power of Individual Influencers in Event Marketing
Social-media algorithms and overwhelmed inboxes are creating big challenges for reaching prospective attendees, but a new personalized approach is helping event organizers spread the word.
‘We Need to Engage in Under Five Seconds’
Tourism Australia's marketing and communications manager, Monica Armesto, discusses the future of destination marketing and how to engage event professionals in an increasingly cluttered market.
Ask Us Anything – Really!
During this crowdsourced online session, we invite digital event novices and virtuosos alike to ask their most pressing questions to a panel of esteemed industry thought leaders. Come ready with questions and have fun learning with this passionate group of industry mavericks.