Sydney: The Place to Meet Real Life Giants and Unicorns

A Sponsored Message by BESydney.



In Sydney, stories of tech giants and unicorns come true. Internationally regarded for its world-leading industry, the city is a proven launchpad for successful global tech and innovation companies. Like Atlassian.

In 2002, BESydney Global Ambassador Mike Cannon-Brookes co-founded Atlassian in a small office in the back streets of Sydney. Tapping into the city’s innovative culture, he and his co-founder Scott Farquhar have since grown the software company into a global success, with products that improve how teams collaborate used by more than

Mike Cannon-Brookes

Mike Cannon-Brookes

200,000 organisations around the world – large, small, for- and not-for-profit, and government agencies. Now, with a valuation over US$1 billion, the tech company officially qualifies as one of the world’s unicorns; and Mike and Scott are officially tech giants, recognised by Forbes as Global Game Changers in 2017.

Lucky for Sydney – and the rest of the world – Mike has carried the Atlassian spirit of collaboration and improvement beyond the company. He has invested in tech across software, fintech, agriculture, clean energy and sustainable solutions. And he has committed to be at the beating heart of Sydney’s collaborative new technology and innovation hub, Tech Central, which will be home to Atlassian’s new headquarters.

The largest technology and innovation hub of its kind in Australia, Tech Central is a mature innovation corridor in central Sydney with a thriving ecosystem of world-class universities, ambitious startups and tech giants. Developed by the state government of New South Wales, the world-class precinct is being designed to foster creativity, productivity and innovation and cultivate competition, collaboration, and growth. Alongside Atlassian, Tech Central is home to the Sydney Quantum Academy, Space Industry Hub and other innovators working across fintech, cyber and e-Health; digital and deep technology including quantum, blockchain, AI, robotics, IOT and analytics; and the creative industries including VR and game design.

Lucky for you, Sydney too thrives on collaboration, innovation and creativity. And we know that these things happen best when world-leading minds come together, whatever their specialisation. So, if you are looking for place with world-class venues and event delivery partners, where you can be inspired, collaborate with industry leaders, and meet real life giants and unicorns that are changing the world, it’s got to be Sydney.

Visit the BESydney website to contact our global team of experienced experts and find out how we can help you make your yet-to-be-written Sydney story a reality.