Srinivas Rao

Founder/chief creative instigator at Unmistakable Media, author


Unmistakable Media creates content across various platforms that inspires creative professionals to lead more courageous, productive, and meaningful lives. Rao hosts the Unmistakable Creative podcast and is also the author of three Wall Street Journal bestselling books: An Audience of One: Reclaiming Creativity for Its Own Sake, Unmistakable: Why Only Is Better Than Best, and The Art of Being Unmistakable.

When nobody does what you do in the way that you do it, all the standard metrics by which you’re typically measured become irrelevant. You’re not the best at what you do, you’re the only. That’s how I define unmistakable.

Srinivas Rao
LOCATION: Los Angeles, CA
TOPICS: Creativity, innovative thinking, overcoming fear and doubt

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