Sam Lay

Senior Director, CWT Meetings & Events - Asia Pacific


Sam Lay is the Senior Director of CWT Meetings & Events for Asia Pacific. Based in Singapore, he leads a team of meetings and events (M&E) professionals across key markets in the region. Sam is responsible for expanding CWT Meetings & Events’ business in this high-growth region by creating engaging and memorable events for clients, while helping them maximize the return on investment on their M&E spend.

Sam brings more than 18 years of experience in the M&E industry, having worked at organizations across the value chain including the Singapore Tourism Board, MSD and Suntec International. At Suntec International, he led the planning and development for several new convention projects in Asia. Prior to joining CWT Meetings & Events, Sam was Senior Director for Greater China at BCD Meetings & Events.

Professionally accredited as a Certified Meeting Professional (CMP) from the Convention Industry Council, Sam holds a bachelor’s degree in International Tourism from James Cook University in Australia. He is also a graduate of the Singapore Armed Forces Staff and Command College.