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The 5 Reasons You Should Invest in Digital Event Strategist
Become a hybrid-first destination.
PCMA’s Digital Event Strategist (DES) certification provides current and comprehensive guidance for Destination Marketing Organizations to upskill their employees and partners to plan, produce and promote successful hybrid events.
Here are five reasons why your destination should invest in Digital Event Strategist:
1. You will speak the client’s language.
In the new world of multi-channel engagement, support clients in their transition to hybrid events.
We say that we’re not just a convention center, we are a relationship builder… Now that I have the DES certification in my arsenal, it has given me that tool to better help serve our clients at upcoming events.”
Learn more about how Meet Minneapolis decided to equip the team with the Digital Event Strategist certification to better serve their clients in the future.
2. Your classmates could be your future clients.
DES students and graduates enjoy an exclusive online community on Slack. It’s a dynamic space for making connections, developing new alliances and partnerships.
57%
of students are planners.
68%
have at least a decade of industry experience.
78%
identify as key decision-makers in their roles.
3. Become the leading hybrid destination.
Strengthen relationships with your local partners by offering DES as an upskilling opportunity. Take a leadership role and drive workforce development in your region.
I had a conversation with a client yesterday and I told them if in three years, your attendance isn’t up at this event, I’d be very surprised because we’ll have both in-person and online components and we’re able to meet a broader base of attendees… Hybrid is here to stay.
We offer a DES Partner Resale program. Interested in purchasing for your local partners, members and businesses? Complete the form and we’ll follow up with more information.
4. Upskill your team.
Meet the needs of your clients as we emerge from a post-COVID market.
- Your convention services managers will develop a solid understanding of planning and producing hybrid events.
- Your directors of sales will know exactly what it takes to drive registrations for hybrid events.
5. Other suppliers are already doing DES.
Ensure you stay ahead of the curve. Here is just a small example of destinations that have already invested in DES to better serve their clients.
