Registration Now Open for PCMA’s Convening EMEA


Lausanne, Switzerland Will Be the Spectacular Setting for One of the Region’s First In-person Conferences for the Entire Business Events Industry Since 2019

KILLYLEAGH, CO DOWN, NORTHERN IRELAND — PCMA today announced registration is open for the inaugural Convening EMEA (formerly known as the European Influencer Summit), an omnichannel conference for business event professionals throughout Europe, the Middle East and Africa. Supported by Lausanne Tourism, Switzerland Tourism, and The International Olympic Committee, the event will take place within Lausanne’s SwissTech Convention Centre 17-19, October 2021.

Further details and registration are now available at www.conveningemea.org. Registration fees have been frozen at the 2019 event rate as PCMA continues to do its part to provide support and opportunities for the industry.

“I commend the PCMA team for their dedication to reconvening safely and effectively in our beautiful destination and with the active participation and assistance of the city and the region,” said Panos Tzivanidis, Director, Corporate Events & Services – The International Olympic Committee, and PCMA Advisory Board Member. “Reconnecting business event professionals to explore and engage across three important aspects, including talent, ROI and the future of the business events industry is timely, and will serve as a much-needed catalyst for the industry’s recovery in the EMEA region.”

The revitalized event will offer access to hosted planner groups and scholarships. Full details and application forms are located on the conference website at www.conveningemea.org.

The hosted planner group features complimentary registration, networking opportunities with 5-10 business professionals, including a PCMA partner, hotel accommodation and a Swiss train travel pass.

The PCMA Foundation will support scholarships for select individuals, which entitles the recipient to complimentary registration, Swiss train travel pass, hotel accommodation, air travel and a one-year PCMA membership.”Convening EMEA will be equal parts celebration and exploration –the next chapter in our journey with a bright pathway forward for business events,” said Jaimé Bennett, PCMA Business Director, EMEA. “Attendees will have the “we time” they have been craving – reconnecting with business partners and clients while together exploring new ideas on getting back to business with redesigned workstyles.

“Convening EMEA will give attendees what they need most for what’s next: Simply connecting.

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For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.