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CHICAGO, IL – PCMA today announced the 2026-2027 Latin America (LATAM) Regional Advisory Board, comprised of 11 leaders representing diverse markets and audience segments across the region’s business events community. Together, they will help guide PCMA’s regional strategy, strengthen regional connections, and accelerate the growth and impact of the meetings industry across Latin America.
“Latin America represents one of the most dynamic and rapidly evolving regions for business events globally,” said Sherrif Karamat, CAE, President and CEO, PCMA & CEMA. “The strength of this Regional Advisory Board lies in its diversity of perspectives and deep connection to local markets, both of which are essential as we continue to advance the role of business events as catalysts for economic and social transformation.”
Advisory Board members will participate in Convening LATAM 3-5 May 2026 at Quito Exhibition Center, supported by Visit Quito. Early bird registration rates end on 29 March.
The following leaders will serve a two-year term (2026-2028):
Alisson Batres, CEO, Organización, S.A.
Rodrigo Esponda Cascajares, Managing Director, Los Cabos Tourism Board
Ana Paula Hernández, Senior Vice President and Managing Director LATAM, BCD Meetings & Events
Juliana Loaiza, Owner and CEO, JLQ Consulting
Gonzalo Parró, Founder and CEO, Parró Producciones
The following leaders are returning for an extended term:
Rodrigo Cesar, Events & Travel Manager, Roche
Juliana Lopez, President, Grupo Heroica
Maria Eugenia Oriani, MICE Manager, ProColombia
Alejandro Ramirez, CEO, Business Travel Consulting
Igor Tobias, CEO, MCI Brazil
Global Board Liaison: Elizabeth Tovar, President, Turenlaces
Staff Liaison: Lucio Vaquero, Regional Director LATAM, PCMA
For media inquiries from the Americas, APAC, EMEA and LATAM, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 72 countries and communities. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org. The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.About PCMA
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