PCMA Unveils Its Digital Experience Institute


FOR IMMEDIATE RELEASE
Alex Tunney at Davies Tanner
Tel: +44 1892 619100
Email: alexandra.tunney@daviestanner.co.uk

PCMA (Professional Convention Management Association) has today unveiled its new Digital Experience Institute (DEI), formerly known as the Virtual Edge Institute.

DEI is designed to deliver insights and connections essential to attendee engagement in a changing climate of connected experiences. As we look forward to the next generation of the attendee experience, its clear digital know-how will drive success.

Today’s online participants share common goals and challenges, whether they’re tuning in to livestreams, accessing educational content OnDemand or donning VR goggles for an interactive experience at their fingertips. Their digital experiences are rich, full of opportunities and thoroughly engaging. DEI ensures digital event producers are prepared to tune in to these audiences and the next wave of digital innovations.

Many of the sectors’ renowned thought leaders are members of the Digital Experience Institute’s Advisory Board. These luminaries from association, medical, corporate and event technology disciplines can be found on the DEI’s website sharing their knowledge and insights with the DEI community.

For the professional event industry, the DEI offers the only live online Digital Event Strategist education course and certification. With graduates from all corners of the world, this unique programme is dedicated to elevating the discipline, strategy and quality of digital experiences. Additionally, the Institute continues its commitment to provide resources for organisation leaders, event producers and vendors such as the solution directory, surveys and online resources.

PCMA CEO Deborah Sexton said: “The revealing of the DEI is the latest step in the PCMA’s commitment to providing the best digital educational tools and resources for the industry. Like the VEI before it, the Institute will represent our ability to harness future success for everyone involved.”

Visit digitalexperienceinstitute.org for full access.

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For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact:

Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA educates, inspires, and listens, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.