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PCMA LAUNCHES CONSULTING PRACTICE
Independent research and tailored strategic guidance help organizations strengthen performance, quantify impact and seize emerging opportunities
CHICAGO, IL — Sherrif Karamat, CAE, President & CEO, PCMA and CEMA today announced the launch of PCMA Consulting, a new practice providing independent research and tailored strategic guidance to help organizations strengthen business events performance, quantify their impact and identify opportunities for sustainable growth.
As the business events landscape evolves, destinations, venues, associations, business events strategists and suppliers face growing pressure to demonstrate ROI, respond to changing stakeholder expectations and make confident decisions in a competitive global market. PCMA Consulting combines deep business events expertise, independent research and actionable guidance to help clients turn insight into confident decisions and measurable results.
“Business events are powerful catalysts for economic growth, knowledge exchange and meaningful human connection—but their value cannot be assumed,” said Karamat. “At a time when organizations are navigating rapid change, rising expectations and greater accountability, they need trusted intelligence to make informed decisions, demonstrate impact and invest with confidence. PCMA Consulting brings the industry’s collective knowledge, independent research and practical expertise together to help organizations not only respond to today’s challenges and opportunities, but to shape what’s next.”
PCMA Consulting offers customized engagements in:
- Focus groups
- Economic impact studies
- Business events strategy development and planning
- Feasibility studies
- Surveying and data analysis
- Customized research projects
Services are designed to help clients understand stakeholder needs, assess market demand, measure economic and organizational impact, evaluate investments and develop actionable roadmaps for growth. Engagements may include executive-ready reports, stakeholder presentations, benchmarking, financial modeling and recommendations tailored to each organization’s goals.
The New Orleans Ernest N. Morial Convention Center is a recent example of a PCMA member to benefit from the consulting offering.
“We engaged PCMA because of their strong relationships, industry leadership and credibility within the meetings industry to help us gather direct feedback from planners regarding the need for an additional headquarters hotel adjacent to the New Orleans Ernest N. Morial Convention Center,” said Elaine Williams, CMP, CEM-AP, CVE, Chief Commercial Officer. “Their thoughtful, data-driven approach provided valuable industry perspective and helped validate the importance of expanded hotel inventory to support the continued growth and competitiveness of New Orleans as a premier meetings destination.”
By equipping organizations with independent research and sector-specific perspective, PCMA Consulting can help strengthen the broader business events ecosystem. Clients can use findings to improve event experiences, communicate value to boards and public-sector stakeholders, optimize investments and position their organizations for long-term relevance and competitiveness.
For media inquiries from the Americas, APAC, EMEA and LATAM, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 72 countries and communities. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org. The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.About PCMA
About PCMA Foundation