PCMA Foundation’s Accelerating Reskilling Is the Way to A Successful Recovery


The Accelerated Reskilling Campaign Launches Today with the Goal of Helping 1000 Events Professionals

Today, the PCMA Foundation launches the Accelerating Reskilling Initiative, a vital campaign to help the business events industry professionals, profoundly impacted due to Covid-19, recover and thrive. The impact of the pandemic and resulting economic crises will reshape the skills needed for those in the events industry to be successful. In recognition of this need, The PCMA Foundation has stepped up to help business event professionals, their supplier business partners, and supporting communities everywhere recover.

Accelerating Reskilling, a PCMA Foundation fundraising campaign anchoring PCMA’s Recovery Discovery initiative, has a goal to raise $250,000 by the end of 2020 to support the immediate reskilling of 1000 business events professionals, with the vital new skills they need for industry recovery and beyond.

“Together as a community, we can bring these educational opportunities to our industry. The events industry has always been generous when a need has arisen, this time is no exception. We cannot do this alone; it will take all of us working together, towards one goal, for our industry to recover,” Valerie Sumner, PCMA Foundation Chair said. “We know funds are short for many of us, even the smallest contribution has tremendous reach. Through the efforts of our community, we can accelerate recovery for our entire industry.”

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ABOUT THE PCMA FOUNDATION

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $600K in impact, and since 1985 has funded over 1,600 scholarships, 100 research studies and education programs, and $2.5M in charitable giving.

ABOUT RECOVERY DISCOVERY

PCMA’s Recovery Discovery is an ongoing campaign of research, reskilling, event experimentation, and education to help our members and global stakeholders navigate their businesses and careers to a place where business events professionals, organizations, brands and communities will thrive through the pandemic and beyond. This plan has three core elements as recommended in PCMA’s Business Event’s Compass Reporting service; participant engagement, business models, and reskilling. The Accelerating Reskilling Campaign is another key step along this journey towards recovery.


For all US media inquiries and request for interviews with Sherrif Karamat, please contact:
Stacey Stevens
sstevens@pcma.org

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive level education, face-to-face networking and business intelligence to its global audience of 7,000 member professionals and students.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Switzerland and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.