The Accelerated Reskilling Campaign Launches Today with the Goal of Helping 1000 Events Professionals
Today, the PCMA Foundation launches the Accelerating Reskilling Initiative, a vital campaign to help the business events industry professionals, profoundly impacted due to Covid-19, recover and thrive. The impact of the pandemic and resulting economic crises will reshape the skills needed for those in the events industry to be successful. In recognition of this need, The PCMA Foundation has stepped up to help business event professionals, their supplier business partners, and supporting communities everywhere recover.
Accelerating Reskilling, a PCMA Foundation fundraising campaign anchoring PCMA’s Recovery Discovery initiative, has a goal to raise $250,000 by the end of 2020 to support the immediate reskilling of 1000 business events professionals, with the vital new skills they need for industry recovery and beyond.
“Together as a community, we can bring these educational opportunities to our industry. The events industry has always been generous when a need has arisen, this time is no exception. We cannot do this alone; it will take all of us working together, towards one goal, for our industry to recover,” Valerie Sumner, PCMA Foundation Chair said. “We know funds are short for many of us, even the smallest contribution has tremendous reach. Through the efforts of our community, we can accelerate recovery for our entire industry.”
ABOUT THE PCMA FOUNDATION
The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $600K in impact, and since 1985 has funded over 1,600 scholarships, 100 research studies and education programs, and $2.5M in charitable giving.
ABOUT RECOVERY DISCOVERY
PCMA’s Recovery Discovery is an ongoing campaign of research, reskilling, event experimentation, and education to help our members and global stakeholders navigate their businesses and careers to a place where business events professionals, organizations, brands and communities will thrive through the pandemic and beyond. This plan has three core elements as recommended in PCMA’s Business Event’s Compass Reporting service; participant engagement, business models, and reskilling. The Accelerating Reskilling Campaign is another key step along this journey towards recovery.