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CHICAGO, IL — PCMA and Business Events Industry Aotearoa (BEIA) have signed a two-year strategic alliance further strengthening the APAC region’s collaboration for driving social and economic progress through business events.
The alliance covers cross-promotion of educational events and benefits to grow brand presence and event participation. PCMA and BEIA will also collaborate on research allowing for greater knowledge of the scale and value of business events throughout the APAC region.
“PCMA remains focused and committed to the advancement of the global business events industry, and the professional development and connectivity of those throughout the APAC community,” said Florence Chua, PCMA Managing Director, APAC. “This important alliance provides a platform for collective growth – to deliver the knowledge, resources, and networks essential for growth and collaboration in the region.”
BEIA Chief Executive, Lisa Hopkins says the agreement with PCMA signals major benefits for BEIA members and the wider industry.
“PCMA is the leading global association for the business events sector with strong interest in the APAC market. The mutual respect each organization has for the other is an important feature of this alliance,” Hopkins said. “BEIA members will now have access to PCMA’s exceptional education content and resources to foster their development. This will include working together to develop education sessions at each of the PCMA APAC and BEIA conferences. We will also collaborate for PCMA Convening Leaders, and offer free educational webinars for BEIA members,” Hopkins said.
PCMA will participate in MEETINGS in Auckland, New Zealand’s largest business events trade show, which will include an education component in 2025.
PCMA and BEIA will also look to form a PCMA x BEIA Circle to curate New Zealand-based corporate event organizers into an exclusive micro-community for peer-sharing experiences.
Flo Chua Headshot | Lisa Hopkins Headshot
For media inquiries from the Americas, APAC, EMEA and LATAM, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org. The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.About PCMA
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