Joycelyn Winnecke Joins PCMA Media Group

CHICAGO, IL, June 12, 2017 – Veteran Chicago journalist and media executive Joycelyn Winnecke has joined the Professional Convention Management Association as leader of PCMA’s growing Media Group.

PCMA, the leading global convener and educator for the business events industry, also announced the addition of Bob McDonald as Vice President, Business Development and Jasmine Zhu as Digital Editor.

Winnecke, formerly President of Tribune Content Agency and Associate Editor of the Chicago Tribune, takes the newly created role of Executive Vice President and General Manager / Media Group. She will oversee business development and coverage of industry issues and trends, striving to increase and better serve audiences and advertisers for, and Convene magazine.

At Tribune, Winnecke led creation of several successful audience and revenue initiatives, including Blue Sky Innovation and Trib Nation, featuring as many as 100 live events each year. She previously was Managing Editor at the Chicago Sun-Times and is a graduate of the University of Chicago Booth School of Business.

Reporting to Winnecke, McDonald will direct the PCMA business development team. He joins PCMA from Amos Media where he was Vice President for Sales and Marketing. Before that, at Tribune Publishing, McDonald played an integral role in launching 435 Digital, a B-to-B company providing digital content marketing services, and previously led local sales for Chicago Tribune’s digital portfolio.

Zhu joins PCMA from the technology company FanHero after working in a variety of content and social media roles. She will focus on compelling content to extend PCMA’s digital reach and impact.

“We know that an engagement strategy with premium content delivered across platforms is key to PCMA’s continued growth,’’ said Deborah Sexton, President and CEO of PCMA. “Our success is due to an extraordinary team, and we’re delighted for the talent and expertise Joyce, Bob and Jasmine bring to us.’’

Winnecke and McDonald are based in Chicago, and Zhu in New York.

For media queries from the Americas and EMEA and requests for interviews with Sherrif Karamat, please contact:
Meghan Risch

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Jessica Kauffman, Senior Account Manager, ZADRO

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at or on LinkedIn, Twitter, Facebook and Instagram.