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CHICAGO, IL, June 12, 2017 – Veteran Chicago journalist and media executive Joycelyn Winnecke has joined the Professional Convention Management Association as leader of PCMA’s growing Media Group.
PCMA, the leading global convener and educator for the business events industry, also announced the addition of Bob McDonald as Vice President, Business Development and Jasmine Zhu as Digital Editor.
Winnecke, formerly President of Tribune Content Agency and Associate Editor of the Chicago Tribune, takes the newly created role of Executive Vice President and General Manager / Media Group. She will oversee business development and coverage of industry issues and trends, striving to increase and better serve audiences and advertisers for PCMA.org, PCMAConvene.org and Convene magazine.
At Tribune, Winnecke led creation of several successful audience and revenue initiatives, including Blue Sky Innovation and Trib Nation, featuring as many as 100 live events each year. She previously was Managing Editor at the Chicago Sun-Times and is a graduate of the University of Chicago Booth School of Business.
Reporting to Winnecke, McDonald will direct the PCMA business development team. He joins PCMA from Amos Media where he was Vice President for Sales and Marketing. Before that, at Tribune Publishing, McDonald played an integral role in launching 435 Digital, a B-to-B company providing digital content marketing services, and previously led local sales for Chicago Tribune’s digital portfolio.
Zhu joins PCMA from the technology company FanHero after working in a variety of content and social media roles. She will focus on compelling content to extend PCMA’s digital reach and impact.
“We know that an engagement strategy with premium content delivered across platforms is key to PCMA’s continued growth,’’ said Deborah Sexton, President and CEO of PCMA. “Our success is due to an extraordinary team, and we’re delighted for the talent and expertise Joyce, Bob and Jasmine bring to us.’’
Winnecke and McDonald are based in Chicago, and Zhu in New York.
For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org. The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving. The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.About PCMA
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