Fredrik Haren joins 2019 PCMA European Influencers Summit


Human innovation and creativity author, speaker to anchor three-day programme

Fredrik Haren, considered one of Sweden’s top speakers of all time, will share his insights on becoming more creative and innovative to better embrace disruption and change, as part of the 2019 PCMA European Influencers Summit in Barcelona.

Haren has delivered more than 2,000 speeches in 67 countries. He is the author of ten books including “Developing World” and “The Idea Book.” He joins main stage presenters, BBC mentalist David Meade, business thought leader Rik Vera and moderator Katrina Sichel, a communications specialist, who has produced news packages for the BBC, Sky News, Associated Press and Reuters.

The 22-24 September programme will also feature more than a dozen industry leaders delivering thought-provoking presentations, master classes, off-site learning tours and collaborative workshops for the unique business events congress.

From left, (top row) Rik Vera, Katrina Sichel, (bottom row) David Meade, Fredrik Haren

“We are honoured to have such high-calibre speakers and visionaries at our 2019 European Influencers Summit to demonstrate how business events organisations can continue to grow and drive global economic and social progress,” said Luca Favetta, PCMA regional business director for EMEA. “Our unique programme is specifically designed for senior business events executives and strategists to influence and change our industry.”

The 2019 event will be PCMA’s third European Influencers Summit, which convenes organisations that don’t traditionally meet concurrently. The exclusive programme is designed to help EMEA’s mature business events industry understand external and internal disruptors and deliver solutions to ensure success.

Unique education

The European Influencers Summit, held at the Centre Convencions Internacional Barcelona, will feature a unique approach to education. Invitation-only master classes will connect association executives with strategic advisors. Off-site learning tours will take participants out of the traditional meeting room and into different venues throughout Barcelona. An “Ideathon” will have all attendees participate in a workshop to co-create solutions related to product and service innovation.

To register interest and for more information about the event, visit https://pcma.co/2TsW5zt.


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.